The preparation of this national strategy dedicated to e-commerce in Ghana is the culmination of a multi-stage process, resulting in particular from the Ghanaian eTrade Readiness Assessment (eT Ready) carried out by the United Nations Trade and Development (UNCTAD) in 2023.

The national e-commerce strategy of Ghana reflects the long-term government's commitment to advancing the digital economy and e-commerce. This dedication to fostering digital transformation has been highlighted through several national initiatives such as the Ghana e-transform project (2013), the Ghana’s digital agenda (2018), or Ghana beyond air charter and strategy[1] (2019).

The ambition of the Ghanaian government took a significant leap forward with the Ministry of Communication and Digitalization (MCD) announcing its “objective to establish Ghana leader in Africa for the digital economy by 2028”. This ambitious goal has been accompanied by the launch of both the Ghana digital acceleration program from the Ministry of communication and digitalisation (2022-2027) and the 5-year strategic plan from the National Communication Authority (2024-2028).

In this context, the national e-commerce strategy has been designed to achieve the holistic vision of the government in the development of its digital economy. It provides an integrated and coordinated national approach to e-commerce development, extending beyond sectoral strategies and a purely ICT or digital focus.

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