GENERAL REQUIREMENTS FOR PREPACKAGED FOODS

• No person shall advertise any prepackaged food unless the food product has been registered by the Food and Drugs Authority (FDA).
• No person shall advertise any prepackaged food unless such a person has obtained approval from the Authority.
• No media house or advertising agency shall carry any advertisement in the print or electronic media unless that advertisement bears the FDA Advertisement Approval Number.
• A person shall not advertise or allow unapproved advertisements to show on their medium.
• No person shall advertise a pre-packaged food as a preventive or cure for a disease, disorder or an abnormal physical state.
• All advertisements shall be accurate, complete, clear and designed to promote credibility by the general public. Statements or illustrations must not mislead directly or by implication.
• No advertisement shall bring the food industry into disrepute, undermine confidence in advertising or prejudice public confidence in food.
• No advertisement shall disparage any other company of its competitive or alternative products, either directly or by implication.
• No advertisement shall imitate the general layout, text, slogans or visual presentation or devices of the advertisement of food products of other companies.
• All claims shall be complete, truthful, not misleading and shall be substantiated. Claims shall be in accordance with the Codex Guidelines on claims.

Procedure to Follow

Not Avaiable